The Quartz Effect

the quartz effect  //  Quartz Marketing is an innovative business service that helps companies develop a strong brand presence through developing strong marketing plans and running simple and effective marketing programmes and campaigns that you understand with you.

Sep 12 / 11:59pm

#Branding Basics For Every #Zimbabwean #Business

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It’s been a hectic summer and we have found ourselves distracted by some high value activities and events we have been caught up with, like the very successful Zimfest which we have been part of the last few years. It was fantastic to meet and mingle with most of you on the day. However we do apologise for not updating our blog but we are back refreshed and looking forward to the winter and giving you a lot more marketing tips like we have always done.

Zimfest has always brought out the best in us. It’s such an emotional journey and it’s always fantastic to see so many Zimbos in one place, however the one place that’s always of great interest to me is the Business Tent where a lot of UK based Zimbo business showcase and exhibit their services/products. I met so many businesses and made some observations in there which is what this blog post is about, some branding mistakes that I saw on the day and some simple tweaks and resolutions that you can use to improve the most important aspect of your business.

Imagine what it would be like if you can control other people’s minds—and you have the power to motivate, influence consumer buying behaviour and persuade people to agree to practically anything you propose. If you have the power to shape someone’s reality?

The Truth Is... You Can!

It all boils down to perception. You wouldn’t show up to an important business meeting wearing mismatched socks and a shirt full of holes—you wouldn’t look very professional or competent. So don’t do it to your business. Quite simply, the image you create of your business for prospects is their reality.

The following three components should form a launching point for developing your small business branding and marketing direction for your Zimbabwean small business.

Image001

A Bullet-Proof Business Logo

In the blink of an eye, your sale can be made or lost because of the credibility and professionalism of your small business logo. A professional marketing firm can help you identify the core beliefs and mission of your business, and translate those intangibles into a compelling visual service mark. Resulting in a logo that effectively plays upon the subconscious to create positive mental associations and persuade people to see your business the way you want them to see it.

Matching Marketing Collateral Material

Imagine trying to play poker with a deck of cards where each card had its own completely different suit... it’s impossible! The consistency of your sales message is vital to promoting a strong, healthy, unified business image. The look and feel of your business cards, letterhead, envelopes, product packaging, brochures and website should all maintain a standard look, as dictated by your brand, website brand and logo. That means visual elements such as fonts, colours and layouts should be standardized. If you laid out each of the above pieces on a table, visually, each piece should complement each other.

A High-Impact Website

You simply can’t afford not to have a website for your business. With over one-billion people now using the internet, it’s too big of an opportunity to pass up. Even the smallest businesses can effectively use the internet to promote their products and services, attract new business, tap into new markets, and compete with the big dogs. With such widespread adoption of the internet, to many customers, you simply aren’t real to them if you don’t have a website. They expect to find you online! And if you do have a website, but it's dying a slow, painful death, now's the time to consider a website redesign.

Your overall, business image, or brand, speaks volumes about your level of commitment, dependability, quality of service, and overall value. That’s why it is absolutely mission critical your logo, marketing collateral and website send the right message about you and your business. Your customers will repay you in additional sales and loyalty, thanks to the confidence and comfort they receive from a consistent and carefully scripted brand image.

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