The Quartz Effect

the quartz effect  //  Quartz Marketing is an innovative business service that helps companies develop a strong brand presence through developing strong marketing plans and running simple and effective marketing programmes and campaigns that you understand with you.

Dec 17 / 10:39pm

Business Directories, Search Engines & being found...

Search

Businesses  going through the process of creating a new website should start by submitting to local directories, blog directories, search engines, and quality web directories. Today’s  post will focus on submitting your URL to search engines and web directories. Why should you do this? Because adding your website to directories helps you “Get Found” by creating nice inbound links and can even provide some traffic.

First, you should build a content rich website that contains all the necessary elements of on-page SEO. Getting your website setup properly prior to submitting to search engines and web directories is crucial, this will encourage their algorithms or their editors to accept your website into the directory.

As we went through the process of launching our website we submitted to a number of search engines and directories. Some are well known, others are in our industry, some are free, and some are paid, a process that never really stops. As a business with a specific industry and a target market you will have to decide which directories are best for your website to submit to. Below is a list of some popular search engines and directories that you should look into, and resources on how to find additional search engines and directories to submit your website:

Submit your URL to Major Search Engines

Google

Yahoo

Ask

Bing

You could also seriously consider:

AllTheWeb.com

AOL Search

HotBot

Submit your URL to Paid directories

Yahoo (Expensive, but one of the best links you can get)

Starting point

Business.com

Best of the web

Joeant

Regional, Local, and Industry Directories

Another way to generate quality inbound links is by submitting your website to Regional, Local and Industry specific directories. First, ensure that the directory or search engine has a good PR (download the Google Toolbar) - the higher the PR the better, so start with directories that are high PR or are specific to your industry.

Search for specialty directories by going to Google and searching for "submit a link" AND "insert keyword phrase here" or "Submit a URL" or "add a URL"… you get the idea.

Go to Google and search for other directories, there are pages and pages of relevant directories - and because they are listed and come up on the first page they are usually a quality website. Here are examples:

Yahoo Local

Yell

Thomson Local

Touch Local

Local

City Local

UFindUs

Here are some of the niche industry directories we are submitting to: Web design directory, SEMPO, Marketing  Consultants Directory, SEO List, SEOpros, Crunchbase, SEOMoz etc

Blog Directories

The last place you want to submit your website to is blog directories.

Quartz Marketing Takeaways and Tips:

- Make a list in Excel with all the directories you submitted to and the date you submitted

- Link back to the directories

- Use your keywords when you submit to the directories

- Check back in a few days or weeks to see if you were listed

- Check back once every 6 months or so to confirm you are still listed

- Join the Better Business Bureau

- Submit your website to the local chamber of commerce

- Submit your link to the city and county websites

- List your site at the local library's Web site

1 comment

Leave a comment...

Powered by FeedBurner