The Quartz Effect

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Apr 3 / 1:17am

Is my product or service worth marketing?

"if you make meaning you will probably make money but if you start out to make money you will probably not make meaning and you won't make money" Guy Kawasaki The art of the start Stanford University micro lecture

The biggest question you should ask yourself before you start to talk to anyone about marketing is "why is my company or my product not speaking for itself?" Why do I need a Marketer. If your company or your product adds value to someones life then it will naturally market itself so first of all examine what value you are adding to peoples lives.

It may be the case that you are just not communicating that value well enough and that it is this communication that you need help  with. It may however be that people do not see any value at all in your product.

If this is the case it is time to re-examine your product and once you have reached the point where you think that your product can add value to someones life and you can clearly state what this value is it is time for you to speak to your Marketers.

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