Marketing Is More Than An Idea
I love this statement – more so I think because I can relate to it completely.
I have been working in a marketing role for a very long time and I could probably count on one hand (two at a push), the number of great ideas I have come up with. Don’t get me wrong, there have been a lot of great ideas that we’ve accomplished over this time wherever I have worked, but not a lot of them came from me.
So now you are probably wondering why I am Marketing Consultant, It’s because marketing is more than an idea.
Marketing is taking an idea and being able to turn that idea into reality, into something truly worthwhile and relevant. It’s being able to run with the idea, see all the elements needed to make the idea work, produce briefs that will allow others to contribute to that idea, manage all the people and the elements throughout the building of the idea and ensure delivery of the idea is accomplished successfully. I can do that!
But marketing is also so much more as well. It’s about looking at a business as a whole and seeing how it should work. It’s about breaking down each individual component of the business and working out how best each component can work together to produce an outcome that will meet the objectives of the business. It’s about seeing the business from the customer’s perspective, breaking down each interaction and putting in place systems to handle each contact. It’s about defining and working on the culture within the organization that will continue to see the company grow and flourish. It's about communicating effectively with our customers, or potential customers. And so on and so forth. I can do that!
But ideas – not often!
And that’s why I love marketing…because it’s so much more than just an idea!


