The Quartz Effect

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Jan 15 / 11:23pm

Networking Online...

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The online world made it possible for me to become a full-time marketing consultant. All of my clients come from outside of my home area, some are global. Here are examples of where I met clients and people online:

Through blogs (still happens today). We bloggers leave comments or send emails to each other. Over time, we  have learnt about each other and became friends.

Through an interview. I found the client because I interviewed (by email) a co-worker of his who connected us.

Through referrals. Two other clients come from referrals from someone I met on the Internet – one through his blog and the other from working on a Web site together. An online networking group, also brought in more clients and friends.

Through searches. One project came from the editor’s using the search engine to find me.

Obviously, the Internet offers many routes for meeting people and finding projects. The following lists ways to meet others online:

  • Blogs: Leave a comment and link to another person’s entry from yours.
  • Forums and email mailing groups: Join discussions.
  • Email newsletters: If you send any out respond to all reader emails and survey feedback.
  • Online groups: Mailing list and forum discussions.
  • Web site: One that’s content-rich and frequently updated (this is where a blog or blogging-tool can help).
  • Emails: Contacting people. Compliment a writer on an article. Congratulate a business on a recent success.
  • Articles: One of my first projects came from a guy who contacted me based on an article I commented on.
  • Chats: You might attend a chat where there’s a guest. Usually chats are secondary — meaning you meet the person some other way before you talk on instant messenger.

You never know who you’ll meet through the Internet. Interact with the virtual world — you never know who you meet.

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