The Quartz Effect

the quartz effect  //  Quartz Marketing is an innovative business service that helps companies develop a strong brand presence through developing strong marketing plans and running simple and effective marketing programmes and campaigns that you understand with you.

Mar 21 / 4:45am

Our New Website - Has It Been Worth It?

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Our lovely new website has been up and running for a couple of months now, but just how good is it? We know it looks fantastic and our customers have told us how much they like the clear, new layout, but the crunch is - is it working harder for us?

 

Whilst we are smugly pleased with it, we wanted to make sure that it had achieved its main objective - to work harder for us by bringing in new, quality enquiries. So we've been feverishly monitoring its progress through Google analytics - something we do for all our customers who launch a new website as part of their strategy development. So here are the stats, the proof of the pudding:

Month on month enquiries have trebled - compared with January 2009 we have received three times as many enquiries in January 2010. And what's more, these have been good quality enquiries from companies who understand the strategic nature of what we do and want to work with us.

 

Traffic to the website - it's up significantly by 30% compared with 6 months ago . By anyone's reckoning that's pretty good!

 

Bounce rate - in other words, a visitor who lands on a page and then leaves from the same page without looking anywhere else (because it's just not interesting enough), has gone down by 10%. So our new site is enticing more visitors to look further and find out more.

 

Time spent on the site and pages viewed - The average length of time spent on the site and the average number of pages viewed have both increased by 10%. Again, this is another clear indication that the site is more engaging and more accurately getting the right information to the right people.

 

SEO still fantastic - whilst we were a little concerned that any tweaks to the site might impact on our rankings, we're delighted that our rankings have improved and getting stronger, if not a little higher in some instances. We are excited about some events we are involved with this summer will undoubtedly increase our online traffic, these namely are Zimfest and The African Music Awards, which we all hope you will help support.

 

And whilst we are now working with the companies who enquired via the website in January and February 2010 to develop them into customers, we are at this early stage more than pleased with the improved results our new website has delivered. After all, if we can't do it for ourselves, how could we possibly claim to do it for other companies?

 

If you'd like to find out more about any of the above, please contact Mike on miketashaya@quartzmarketing.co.uk for an informal chat. He promises not to be too smug about our the new site!

 

 

 

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