The Quartz Effect

the quartz effect  //  Quartz Marketing is an innovative business service that helps companies develop a strong brand presence through developing strong marketing plans and running simple and effective marketing programmes and campaigns that you understand with you.

Oct 7 / 3:08am

Quartz On Twitter: The Story So Far

Twitter

Quartz Marketing took on twitter at the beginning of the year as bold move to consolidate our position in the market, attract more clients  as well as to increase our general online presence.

Who would have thought, that one social media medium would take precedent over another just because of usability, ease of functionality and a more aligned target audience joined by the fact that it is achieving better results for our clients.

When Quartz Marketing embraced twitter, I wasn’t too sure what the results would be like. I totally get b2c marketing and the dependence on twitter and alike, but when it comes to b2b – it’s a whole different story.

‘Follow me’ is replacing ‘friend me’ because if we are doing business, quite frankly, I don’t want you to ‘friend me’. We are not ‘friends’ who hang out on Saturdays. I don’t want a client or prospect seeing photographs of me with a glass of champagne and definitely not in the endless stream of photographs that tend to be openly on display on facebook by people who have no idea what impact it can possibly have.

‘Follow me’ saves me from embarrassment. In a few words, I can tell you exactly what I want to say, without boring you to tears with what the weathers like and how bored I am on a cold, rainy day in Birmingham.

And… I am not alone. In July 2009 there was a study of Fortune 100 companies that found that more had a presence on Twitter (54%) than on Facebook (29%). Surprisingly, only 32% had a corporate blog – of which, I am a big fan. (Source Burson-Marsteller)

Burson-Marsteller found that these top companies were using Twitter for several purposes: company news, customer service, marketing promotions and employee recruitment.

Quite simply, we are not unlike many of our marketing peers who overwhelmingly are choosing Twitter for their clients.

We welcomed the whole Web 2.0 with open arms and saw the dream come alive for many of our clients who chose this path to marketing success.

Low cost, effective and targeted – social networks have provided a platform for even the smallest company to excel

If you want to discuss social media further please don’t hesitate to drop us an email on info@quartzmarketing.co.uk or give us a call on 08443510395.

                                                                                             www.quartzmarketing.co.uk

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