The Quartz Effect

the quartz effect  //  Quartz Marketing is an innovative business service that helps companies develop a strong brand presence through developing strong marketing plans and running simple and effective marketing programmes and campaigns that you understand with you.

Apr 25 / 12:03am

The Difference Between A Blog And A Web Site?

Applesandoranges

What’s the difference between a website and a blog?

It can be a very emotive question but the answer is so simple! The main difference between a website and a blog is intention.

A website is like your shop-front, your office; it’s where you do business. A blog is where you engage with your potential customers and the internet community in general.

What people get hung up about is whether there’s a technology differentiation between blogs and website. The simple answer is, not really. Sure, I could unleash a barrage of technical terminology, but frankly, that’s not my scene. I defer to others – experts – on technical matters because they do it so well! All I care about in my business is how to communicate with those invisible visitors who drop in to either a site, or a blog.

I love an analogy!

So here is the clearest way I know to illustrate the difference between a website and a blog:

Website = business premises

Your website is where your customers come to do business with you, and potential customers come to see if you have what they’re looking for. They could be ‘tyre-kickers’ or they could be ready to part with their hard-earned money. What they want is information about what you can do for them. Sell them a service, a product or a subscription. Whatever you’re selling, you’re in your shop (or office) and they’re coming to see if you have what they need.

Blog = part of the community

Blogging is akin to standing out in the shopping mall, not too far from your store or office and shaking hands with passersby. Not in an in-your-face, ‘here, take this obscure-looking newspaper and read it’ kind of way. Talk about things related to your business. Let everyone know that you know what you’re on about. Eventually, the more they pass by you over a period of time, the more comfortable they’ll feel about stopping and actually asking for your opinion.

You can build a blog format into a website. You can make a website out of a blog. What really matters is the attitude, the intention, and having both in today’s dynamic marketing world is a sure way of attracting more traffic to your web presence.

We have spent this week designing a new look for our Quartz Effect blog and Twitter page; hope you enjoy the new look and feel. If you are interested in us doing the same for you please don’t hesitate to get in touch.

If you want to discuss any of the above please send us an email to info@quartzmarketing.co.uk and we will be delighted to get back to you.

www.quartzmarketing.co.uk

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