The Quartz Effect

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May 20 / 6:17am

There is an issue of principle here. #Zimfest

Not long ago there was an article circulating in Zimbo circles about the lack of vision and innovation among Zimbabwean entrepreneurs. That of course is debatable as Zim has produced a number of stellar businessmen and women who have broken down barriers and performed very well in very difficult circumstances.

 

The thrust of the article was that there are too many people who see someone successful in a area and immediately copy their concept hoping to find similar success. This of course does not happen as the market quickly become fragmented driving down potential earnings and resulting in limited earnings for everyone in the sector. Economics 101. This is not to say that no one should try to do anything has been done before. The right level of competition is always healthy and can have a positive impact on prices and quality of service.

 

At Zimfest has recently fallen become victims of this and not only have we seen similar events being launched we have had people simply use not just our name but even our brand material without so much as an emailed enquiry for permission to do this. The irony is that it is the philosophy of the organisation to Celebrate Zimbabwe and to open the doors to as many Zimbos as possible to participate in this. While this is the case it would be very irresponsible to allow this to happen without taking steps to protect the brand and what it has come to mean.

 

Beyond this there is an issue of principle here. If you decide you want to set up a telecommunications company you do not just call it Econet. If you want to set up a bakery you do not just call it Lobels. These companies have spent a lot of time and effort building up their reputations and brands and only someone who has no respect for the hard work these people have put in to this would even consider trying to use their name or brand without their permission.

 

Starting out on any project of this nature requires a level of confidence and determination to put in the work required to make it a success that would mean that you do not need to do this. that you have the ability to build your own brand and the follow through to see this become a reality. At Zimfest we would like to see more Zimbabweans embark on new and innovative projects and to see them become successful but would like to hope that this is done the right way, in a way that would leave no doubt in anyone’s mind that the success was earned and deserved.

 

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We welcome competition as in order for us to be successful in what we do we have to have confidence in our product and in our ability to deliver it but if anyone would like to work with us in helping enhance the reputation of Zimbabweans and Zimbabwe through Zimfest please, talk to us you will be pleasantly surprised at what can be achieved.

Zimfest is an event that Quartz works on, we are pleased to announce that we will be helping out again this year. For more on Zimfest please follow this link.

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