Why Branding Yourself Is Important
Why Branding Yourself is Important
Today’s career and business climate is brutal. The days of working for one company your whole career are very rare. The days of the company protecting their employees are over. This is why it is so important to brand yourself. You have a talent and you should make sure everyone knows this.
As a marketer, you know how to market and brand the products you sell for a living. It is shocking that so many of these same marketers don’t brand themselves. What are you doing to get your name out there?
How many of you have “Googled” themselves? I bet all of you have. How many times did you pop up? Today, when anyone wants to find out about someone, they usually Google them first. The more you show up on a Google search the better. Of course you hope only good things are popping up.
There are lots of ways to brand you. If you are on social network sites like Facebook and Twitter you can start today. In fact, you are already branding yourself. What you put on these sites can be passed around to thousands of people. I get Google alerts everyday from stuff I post on Twitter. Are you on LinkedIn? If you are, do you belong to groups? Do you contribute comments and feedback on these group sites?
Do you attend conferences for your industry? If you do, what are you doing at these conferences to get your name out there? If all you do is sit and listen, you are not branding yourself. Get other people to listen to you.
How about writing a blog? Start a topic you are familiar with. Write your thoughts and opinions. You will be surprised how quickly people will start reading it. If you know what you are talking about (and you better), you will soon build yourself a reputation as an expert in your field.
Even though we don’t currently live in a “me, me, me” society it is still very important to market and promote yourself. If you don’t do it, who will?


