The Quartz Effect

the quartz effect  //  Quartz Marketing is an innovative business service that helps companies develop a strong brand presence through developing strong marketing plans and running simple and effective marketing programmes and campaigns that you understand with you.

Feb 22 / 10:10pm

You get what you pay for....

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“I’m not prepared to pay for that!”


 

I have heard these words many times. In fact I have even said them myself But when it comes to your website, you might want to think about everything before you say them and this is no joke.

 

A company I know that has been going through the process of making changes to their current website. They asked me them out, and in my mind I was thinking that I might get some additional work out of it. I looked over their website and noted many areas in which improvements could be made. The site lacked basic search engine optimisation, user-friendliness, and a decent way to contact the company.

 

After acting as a consultant on various areas of their website, I was asked to prepare up a quote for them. After coming up with a quote to include a complete redesign of their site, I learnt that they had decided to take all of my advice and just hand it over to their current web developer, who didn’t seem to know what he was doing to begin with. So, because I learnt this before I gave them their quote, I decided not to give them a quote and let them go on their way, while warning them that their current developer might not be the best decision.

 

You Get What You Pay For.


After a few weeks, I was informed that this company was now very upset with the work their developer did and the price that he charged them. I quickly assessed all he did for the site and realised that he was either really slow, taking advantage of the company, or just didn’t know what he was doing. Additionally, he never quoted out a cost for the company, nor gave them a rate with an estimated cost.  He just handed a huge invoice at the ‘end’. Also, the work seemed half done and lacked basic functionality (especially when you can’t understand the results of a form.) In the end, he admitted to not knowing how to do some of the things they wanted.

 

Obviously, the company wasn’t too happy, and it didn’t help when they learnt that the quote I would have given them would have been only a little more. The thing is, they said their current budget couldn’t handle that price either. They wanted the bare minimum, and wanted it from the lowest bidder. But then, when all was said and done, they realised that the minimum wasn’t what they wanted or needed, and that their “lowest” bidder wasn’t low either.

 

A website is important. It builds your brand, and lets others instantly get a feel for your company. If your site looks like it was developed by the lowest bidder, then your company already has a blemish on its reputation. People recognise quality and functionality. If your site is missing either, your site is prepared to fail you and so are you.

 

You Get What You Pay For.


The key with a website is to not be afraid to do what is best for the company, even if that means spending a little extra. You get what you pay for. If you go to someone because they are in your “price range” or “have been using them forever,” make sure you do your research first. If they are a great company, great. Don’t lose them. But if something just doesn’t seem right, I’d recommend finding someone who will help your website the correct way.

If your site needs a little help, contact Quartz. We may cost more than the guy down the road, but we will make sure you get what your site needs to be successful.

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